Are you a toy enthusiast looking for the latest and greatest toys on the market? Or perhaps you are in the toy industry and looking to expand your business and find new ideas. Whatever your reason may be, attending a toy fair or trade show is the perfect way to discover new trends, network with like-minded individuals, and get your hands on the latest and greatest toys on the market. We listed the best toy fairs and expos in the world, so you can stay up-to-date on the latest and greatest in play.
1 HKTDC Hong Kong Toys & Games Fair
Fair Dates：
January 8th-11th 2024
Address:
Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong
Exhibition area: 57,000 square meters
Website: https://www.hktdc.com/
Hong Kong Toys & Games Fair is Asia’s largest event and the second largest in the world. It is expecting more than 2,000 global exhibitors to showcase a wide variety of products ranging from traditional toys to high-tech games, from famed names to emerging brands.
Due to its unique policies and geographical environment, Hong Kong is the third largest financial center in the world, known as the “Port of Newland” alongside New York and London, and is also one of the freest economies and most competitive cities in the world. Although the overall brand strength and research and development capabilities of toys are behind Europe and America, 80% of the productivity is in China, and Hong Kong produces various types of toys, among which plastic toys are even stronger, including dolls, humanoid dolls, building blocks, and so on. Hong Kong is the world’s second-largest exporter of toys. Many Hong Kong toy manufacturers regularly participate in well-organized and influential international trade exhibitions to expand their business network, explore market opportunities, and promote product image and brand overseas.
Video:https://vod-vep-hktoyfair.hktdc.com/413fced8vodhk1500013328/03f61fa0243791578186936318/f0.mp4
2 Spielwarenmesse International Toy Fair (Germany)
Fair Dates：
January, 30th – February 03rd, 2024
Address:
Nuremberg – NurnbergMesse GmbH, Germany
Exhibition area: 170000 square meters
Website: https://www.spielwarenmesse.de/
The Spielwarenmesse Nuremberg, also known as the Nuremberg Toy Fair, is the largest toy fair in the world. The fair is held annually in January and attracts over 2,800 exhibitors and 70,000 visitors from around the world. The fair features a wide range of toys, including traditional toys, games, and hobbies, as well as innovative new products.
Nuremberg, it is a small town in southeastern Germany near the Czech Republic, we used to know more about it because of the famous Nuremberg Trial after World War II. Those who are more familiar with German history know that this was once the core of the Holy Roman Empire and Nazi Germany. However, for today’s global people, especially children, Nuremberg has another title – “Toy City”. Every February, this place will become a gathering place for toys around the world, with thousands of toy professionals and enthusiasts coming from all over the world to participate in the Nuremberg Toy Exhibition.
Since its inception in 1949, the Nuremberg Toy Fair in Germany has attracted toy companies from all over the world to participate. It is the most well-known professional toy trade fair with a large exhibition scale and is held once a year. It is one of the three most well-known, influential toy exhibitions in the world. It has been held for 70 sessions and has an exhibition area of 170000 square meters. With over 2,800 exhibitors from 68 countries worldwide participating, it is the largest, most professional, and oldest toy exhibition in the world. Currently, the Nuremberg Toy Exhibition has become an integrated platform for expanding sales channels, releasing the latest products, and exploring and maintaining customers. More than 120000 toy products will be showed at a 170000 square meter exhibition.
The characteristics of the Nuremberg Toy Exhibition in Germany are: it is a toy with high visibility, the widest influence, the largest number of exhibitors, the largest scale, and the most professional in the world’s toy industry. It is also a wind vane for targeted global toys.
3. American International Toy Fair
Fair Dates：
September 30, 2024 – October 03, 2024
Address:
New York – Jacob K. Javits Convention Center, NY, USA
Exhibition area: 25000 square meters
Website: https://toyfairny.com/
The American International Toy Fair is one of the largest toy fairs in the world, held annually in Oct. at the Jacob K. Javits Convention Center. It is a good chance to enter the domestic toy market in the United States (with a huge market share of 2.7 billion US dollars). More than 30000 toy industry professionals from over 100 countries gathered here to establish more effective connections with over a thousand exhibitors. The New York International Toy Fair is the largest toy fair in the Western Hemisphere and one of the three largest toy fairs in the world. It is held once a year and has been held for over a hundred times so far.
North America has a wide geographical area and a developed economy. Although the market is oriented toward the world, it lacks productivity and only has a single arm of brand power. However, in the past two years, its overall brand power has become increasingly mature, leading to many brands opening companies, exhibitions, and exhibitions there. The market has become mature, but its market is more focused on North America, making it difficult to radiate and lean towards the world, with strong regional characteristics. Therefore, participating in the American International Toy Fair is aimed at the world’s largest consumer market and will play a huge driving role in expanding the North American market for exhibitors
4 The Toy Fair (UK)
Fair Dates：
January 23th, 2024 – January 25th, 2024
Address: London – Olympia London, UK
Website: https://www.toyfair.co.uk/
Exhibition area: 43593 square meters
Video: https://www.toyfair.co.uk/look-back/
The Toy Fair (TOYFAIR) in the UK has been held over sixty times since 1954, once a year, held in London in January each year. It is hosted by the Toy Association of the UK, with a total exhibition area of 22000 square meters and over 260 brands participating.
The United Kingdom is one of China’s important trading partners in Western Europe. Currently, China is one of the seven major trading countries of the United Kingdom, ranking behind Germany, the United States, France, the Netherlands, Ireland, and Belgium; In the UK market, which has an annual import volume of over 500 billion pounds, China only holds about 6% of the market share, and there is huge room for further expansion. Especially in labor-intensive products, China has a dominant competitive advantage in exporting to the UK, with an annual export growth rate of up to 20%. The London Toy Exhibition covers baby and baby toys and products, batteries, electronic toys, candy toys and candies, die-casting/mechanical toys, dolls, educational toys and games, hobby products, etc.
According to industry insiders who have participated, the UK Toy Show tends to be more local.
5. Australian Toy Hobby and Licensing Fair (Australia)
Fair Dates：
February 11-14th , 2024
Address:
Melbourne – Melbourne Convention and Exhibition Centre, Australia
Exhibition area: 43593 square meters
Video: https://youtu.be/QtcARbiDnYQ
Website: https://austoy.com.au/toy-fair/the-fair
The Australian Toy Fair has been held since 1966. In 2018, a total of 213 companies participated in the exhibition, covering an area of 19500 square meters. With over 4000 toy retailers from Australia, New Zealand, and around the world participating, it is a perfect buying and selling platform.
The Australian Toy Show is more local oriented, but very professional. Here, people from all over the world will search for new hotspots and products to conduct business transactions.
6. China Toy Expo （China）
Fair Dates：
October 17, 2023 -October 19, 2023
Address:
Shanghai – Shanghai New International Expo Centre(SNIEC), China
Exhibition area: 220,000 square meters
Website:http://china-toy-expo.com/
CTE China Toy Exhibition was founded in 2002 and is hosted by the China Toy and Infant Products Association. It is co hosted with CPE China Preschool Education Exhibition, CKE China Infant and Child Exhibition, and CLE China Authorized Exhibition. It is held in Shanghai every October and has developed into the industry’s largest international and professional comprehensive business platform in Asia.
At present, CTE China Toy Exhibition has become the only exhibition of choice for well-known brands in nearly 30 countries and regions in China. It is highly recognized by nearly 20 local governments and associations, including Dongguan, Shenzhen, Chenghai, Zhejiang Yunhe, Yongjia, Shandong Gaomi, Jiangsu Baoying, and Jinjiang, Fujian. It has 2500 exhibitors, 4500 brands, 100000 buyers, and an exhibition area of 220000 square meters, making it the largest brand agent in Asia at home and abroad Retailers and others provide the most ideal list of new product purchases and brand collaborations.
7. TOKYO TOY SHOW （Japan）
Fair Dates：
June 08th 2024 – June 11th, 2024
Address: TOKYO BIG SIGHT
Exhibition area: 50,000 square meters
Website: https://toys.or.jp/toyshow/
Tokyo International Toy Exhibition is the earliest toy professional exhibition established in Asia, synchronized with the large-scale modernization of toy industry production. It is the largest professional toy and model exhibition in Japan, organized by the Japan Toy International Expo Association. The exhibition lasts for a total of 4 days, with the first two days being Professional Buyers’ Day and the last two days being Public Open Days. The Tokyo International Toy Fair, held annually in June, features over 90000 new toys from 1076 companies from Japan and other countries and regions. A total of 183622 visitors from around the world attended the exhibition. All well-known domestic Japanese companies will be present, and there are also a large number of foreign toy merchants participating in the exhibition to enter the Japanese market. According to the Japan Toy Association, the size of the domestic toy market in 2017 was approximately 800 billion yen. The Japanese toy industry has exceeded 800 billion yen for four consecutive years since 2014.
Every year, many toys with “new technology and new creativity” are exhibited. The product innovation is strong, and the exhibition shows us that Japanese people can achieve the ultimate and minimalist design and functionality of their products, but they are also long-lasting. The Tokyo Toy Show market in Japan is mainly biased towards the global market, but in recent years, due to various reasons, it has become a local exhibition, forming a market for local brands to enter the local market. However, Japan has globally renowned toy brands such as Bandai and TAKARA TOMY, and the market for product innovation cannot be ignored.
8. Toy & Edu China
April 08th, 2024 – April 10th, 2024
Address:
Shenzhen – Shenzhen World Exhibition & Convention Center, China
Exhibition area: 50,000 square meters
Website: https://shenzhen-international-toy-and-education-fair.hk.messefrankfurt.com/shenzhen/en.html
Toy & Edu China (The 35th Shenzhen International Toy & Education Fair) will be held on 08th –10th April, 2024 at the Shenzhen World Exhibition & Convention Centre. Located right in the centre of the Greater Bay Area, Shenzhen World is set to become one of the world’s largest exhibitions and convention centres in the world. With state-of-the-art exhibition halls and food & beverage facilities, this marks our third consecutive year hosting the toy fair at the brand-new world-class venue. The annual toy show attracts industry leaders and visitors from Hong Kong, China and other parts of the globe, and this year will be no exception.
As the largest toy exhibition in South China, Toy & Edu China is a one-stop platform for global industry insiders to get a foothold into the huge China toy market. Concurrently with Baby & Stroller China and Licensing China, the 2022 toy fair successfully hosted 1,326 exhibitors from 9 countries and regions across 130,000 gross sqm, with 50,437 visitors. The Hong Kong, China, and international exhibitors who participate in our toy exhibition, which features the newest STEAM toys, games, and educational products, are allowed to showcase their latest products to buyers from the Greater Bay Area and attendees worldwide.
9. Kids Russia (Russia)
Fair Dates：
February 27th 2024 –February 29th, 2024
Address: Crocus-Expo IEC, Krasnogorsk, 65-66 km Moscow Ring Road ,Russia
Exhibition area: 19,000 square meters
Website: https://kidsrussia.ru/en/
KIDS RUSSIA (16+) International Specialized Exhibition of Products for Children is the leading spring professional exhibition of children’s goods in Russia, the CIS countries and Eastern Europe. Combining the leaders of the Russian market and leading international companies, KIDS RUSSIA is an ideal business platform for business communications and annually becomes the most important and significant industry event of the spring.
Our Company Tooky Toy attend the largest three toy expos every year- HKTDC Hong Kong Toys & Games Fair（HongKong）/ Spielwarenmesse International Toy Fair(Germany)/ American International Toy Fair (USA). Through these toy expos, we can always showcase our latest ideas to the world, meet new friends, and also stay up-to-date on the latest and greatest.
10. HK MEGA SHOW
Fair Dates：
October 20th-23th 2023
Address:
Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong
Exhibition area: 57,000 square meters
Website: https://www.mega-show.com/
Hong Kong Toys & Games Fair is Asia’s largest event and the second largest in the world. It is expecting more than 2,000 global exhibitors to showcase a wide variety of products ranging from traditional toys to high-tech games, from famed names to emerging brands.
Welcome to our booth in the booth if you are there this year. The booth number is 5F-C21-C25.
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