It’s no secret that the United States is a major player in the global economy. Looking for a wooden toy brand that is popular in the USA? Looking for new ideas from this brand and start own brand? If you are confused about wooden toys brand on USA, this post will help you.
Some of them have been doing very well, some have been acquired by other companies and have a better way out, and some no longer exist. But we all remember them when they were good, and I also believe that if you plant the seed in your heart to create a toy brand in the name of love, you will do well.
1. Melissa & Doug – Founded 1988 in USA
About them from their website;
About Melissa & Doug From classic wooden toys to crafts, pretend play, and games, Melissa & Doug products provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose. Since the company’s founding 30 years ago, Melissa & Doug has consistently delivered innovative products that inspire open-ended thinking, encourage kids to see new possibilities, and offer Countless Ways to Play. It’s part of a bigger vision to Take Back Childhood. Because by giving children a true childhood with the space and freedom to explore their world, we give them a path to realizing their full potential!
Led by its namesake co-founders, the brand’s headquarters are in Wilton, Connecticut, with offices in New York City and various other locations across the globe. Today, the brand has become one of the most trusted names in children’s products with more than 2,000 toys, crafts, and games that are designed in-house and available in more than 100 countries.
In 2017, Melissa & Doug was acquired by AEA Investors.[12]
Visit Melissa & Doug official website for more information about the brand.
Add my knowledge: Melissa & Doug is the lead wooden toy brand in North America market, their distributor including online, small – big shop, super market. And they sell to over 100 countries. So they have huge QTY and always can get amazon prices. They always buy toys from China factory directly, and they have team in China.
2. Mattel – Founded in 1945 USA
About them from their website;
We are a purpose driven company with a mission to create innovative products and experiences that inspire, entertain, and develop children through play. We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it. Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in more than 35 locations and our products are sold in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit Mattel official website for more information about the brand.
Add my knowledge: Mattel do all kind toys use own brand and different IP, for suppliers, They have a significant purchase volume and strong resources.
3. Fisher – Price – Founded in 1931 USA
About them from their website;
In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe.
United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.fisher-price.com or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.
Visit Fisher – Price official website for more information about the brand.
4. Kid Kraft – Founded in 1968 USA
About them from their website;
For over 50 years, KidKraft has been crafting toys and furniture to amplify and enrich childhood through spaces and places for kids to live, learn, play and explore. Our collection of dollhouses, play kitchens, trains, swing sets and indoor and outdoor furniture consistently win awards and accolades from industry experts. KidKraft products are sold in more than 90 countries, resulting in infinite smiles from children around the world. Thoughtfully designed to fit all families, homes and backyards, our items value classic imaginative play with nods toward technology to embrace a well-rounded, modern-day kid’s needs and wishes. We are design-inspired, consumer-led and kid-proven to be a top toy manufacturer in the industry now and for decades to follow. Wanna Play?
It’s how kids often introduce themselves. No names, No handshakes. Just a straightforward question that means, “do you want to be friends and have some fun?” At KidKraft, we’re built around play. What makes us play experts, you ask? Well, aside from never truly growing up (why would you want to?), we juggle these five bubbles that keep our play floating to a higher standard.
Visit Kid Kraft official website for more information about the brand.
Add my knowledge: KK is the lead big wooden toy brand in North America market, ,they always buy toys from China factory directly.
5. Toysrus – Founded in 1948 USA
About them from their website;
Toys “R” Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area.
While originally considered a category killer, the rise of mass merchants and online retailers cost Toys “R” Us its share of the toy market. The company filed for bankruptcy in 2017 and 2018, closing all of its US, British, and Australian locations, with the last US stores closing in 2021. Operations in other international markets such as Asia and Africa were less affected, but chains in Canada, parts of Europe and Asia were eventually sold to third-parties.
In August 2021, WHP Global announced that Toys “R” Us would be opening over 400 stores within Macy’s starting in 2022. The flagship store is located in New Jersey at the American Dream shopping and entertainment complex.
Visit Toysrus official website for more information about the brand.
6. Alex – Founded in 1986 USA
About them from their website;
The ALEX BRANDS® family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to helping children become more active and develop their imagination and creativity, ALEX BRANDS offers toys, games for children of all ages.
- Award-winning ALEX TOYS® offers high quality toys, art supplies and craft activity kits that inspire creative expression.
- POOF® is the world’s leading brand of foam sports balls, many of which are made in USA. Iconic
- SLINKY® has been the quintessential toy for fun and imagination since 1945.
- SCIENTIFIC EXPLORER® offers a range of challenging and entertaining educational activity-based science kits.
- IDEAL® is the classic brand of nostalgic fun with a variety of games, magic sets, classic toys and seasonal outdoor activities. Award-winning
- ZOOB® building sets are unique because the pieces move after they are put together, allowing for truly interactive creations.
- BACKYARD SAFARI® is the leader in essential field gear for outdoor role play and exploration.
- ZILLIONZ® has helped children better understand the value of money for almost 20 years.
- SHRINKY DINKS® is a globally recognized toy brand offering a wide variety of kits using plastic sheets that can be cut, colored and shrunk into an endless amount of original creations.
- BUZZ BEE TOYS® is a diverse line of active play merchandise that provides high-quality, innovative products that range from foam dart and water blasters, to flying toys and junior sports offerings.
- JANOD® is France’s leading wooden toy brand with a long tradition of designing award-winning learning toys, role play toys and building sets, recognized for its distinguished contemporary design.
- KALOO® has grown into a worldwide leader in plush products by using high-end fabrics and innovative themes to create desirable baby gifts sold in beautiful gift boxes with soft tags and subtle details.
Earlier 2020 spring, just on the cusp of the COVID-19 pandemic, Alex Brands quietly shut its doors.
Reportedly let its third-party PR team go immediately following 2020 Toy Fair New York. By mid-March, most staffers had been sent home, and by early April, its website went offline and lawsuits had been filed on behalf of manufacturing and logistics partners.
Visit Alex official website for more information about the brand.
7. Disney – Founded in 1923 USA
About them from their website;
Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.
Visit Disney official website for more information about the brand.
8. Little Tikes – Founded in 1969 USA
About them from their website;
Established in 1969, Little Tikes has burgeoned into an iconic brand whose expansive catalog of product lines for growing children are a staple part of the toy aisles at all major and specialty retailers. Continuing its legacy of imaginative, role play toy excellence, Little Tikes brings to the New York International Toy Fair 2013 an array of new-for-spring offerings within the iconic toy company’s core Ride-on, Infant Basic, Sand & Water and Climbers & Slides categories. In its Infant Basics line Little Tikes introduces Wiggimals, a fun and colorful new brand comprised of four characters a cow, sheep, chicken and pig. They start as cuddly characters, then with the flip of a switch become a wiggling, jiggling ball of fun!
Visit Little Tikes official website for more information about the brand.
9. RMS – Founded in 1984 USA
About them from their website;
From our beginnings over 35 years ago, RMS International has grown into an international company with offices and showrooms over four continents. Since our founding we have developed steadily, adding dedicated and talented employees at every step of the way and ensuring that every expansion we make serves a purpose and works to increase our success. We have opened offices in Shanghai (2003), Hong Kong (2007), the USA (2008) and Australia (2017), achieving global reach and creating an effective, international business model.
Adding value and efficiency to our customers’ operations is at the core of everything we do, whether developing and testing new products or shipping and marketing goods to lucrative markets all over the world.
Visit RMS official website for more information about the brand.
10. Hall Mark – Founded in 1910 USA
Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is an approximately $3.5 billion company, while still family owned and privately held in Kansas City, Missouri, with a diversified portfolio of businesses as part of its global operations.
The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries.
Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe.
Hallmark Media operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, a leading publisher of uplifting eBooks, audiobooks, and print editions, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters.
Visit Hall official website for more information about the brand.
Add my knowledge: For the wooden toy business, they often represent other brands for sale. Of course they also have their own brand of wooden toys.
11. Pottery Barn Kids – Founded in 1999 USA
About them from their website;
Kids are, and have always been, the inspiration behind what we do. Pottery Barn Kids was founded in 1999 by two moms who were designing their kids’ bedrooms and couldn’t find comfortable, well-made pieces. Since then, it’s been our mission to bring the utmost in quality, comfort, safety and style into every family’s home. We’re proud to offer our exclusive collection of children’s furniture, bedding, decor and accessories at potterybarnkids.com and in more than 90 stores in the US and abroad. From the nursery to the playroom, our collections make it easy to make your house a home.
Our Commitment: Every parent wants to feel good about what they put into their kids’ rooms, so we’re dedicated to creating collections that are safe and sound. Our cribs are safety tested and built from solid wood frames, and some are even GREENGUARD Gold Certified for cleaner indoor air. We also provide a large collection of 100% cotton organic bedding.
Visit Pottery Barn Kids official website for more information about the brand.
12. Walmart – spark create imagine – Founded in 1962 USA
About them from their website;
Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands (Sam’s Club, Bonobos, Moosejaw and many more!), you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.
Spark create imagine is toy’s brand undder Walmart, they do all kind toys use own brand and different IP with huge Quantity.
Visit Walmart official website for more information about the brand.
13. Target – Founded in 1902 USA
About them from their website;
Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop. For more information, visit corporate.target.com.
Same as Walmart, they do all kind toys use own brand and different IP with huge Quantity.
Visit Target official website for more information about the brand.
14. COCO Village – Founded in 2020 Canada
About them from their website;
Coco Village is a fast-growing Quebec-based brand specializing in online sales of children’s furniture and toys across Canada and the United States. As founders, designers and parents, our mission is to create unique, trendy, affordable and quality products for cool families and happy kids.
At Coco Village, we know how important it is for kids to have their own space… a safe, playful place where they can imagine an amazing world. We also keep the super-parents in mind, because they too need to feel good about their home!
From creation to customer service, production, marketing and shipping, we manage everything in-house. This method of cutting out the middleman allows us to offer exclusive products at the best price. We are always in touch with our customers to hear their feedback, understand what they like and offer what they really need.
Visit COCO Village official website for more information about the brand.
15. Tiny Land – Founded in 2017 USA
About them from their website;
Our story begins on Neo’s 20th birthday, many years ago. Cherie gifted Neo a handmade Wooden Shop kit as a birthday present. They spent the whole afternoon working on the Wooden Shop kit in the university library. They had to concentrate and use all of their patience and attention to detail, but they loved every minute of it.After graduation, Neo worked as a banker, and Cherie worked as a lawyer. They were happy with their lives, but they still had a dream they wanted to bring to life. When Cherie fell pregnant, they decided to create a toy brand as a memorable gift for the beloved daughter who would soon be with them.
More than ten years later, we’d almost forgotten about the Wooden Shop. One day, our daughters came across it in an old corner of Grandpa’s home and fell in love with their newfound wooden toy. At that moment, we realized we were creating a business that started many years ago when we were very young. The sign of the shop — Century-aged Shop — said it all.As the founders of the Tiny Land brand and parents ourselves, we love nothing more than hearing about how our children’s teepees and wooden toys make little people smile. To us, our products are a way for little people to create their very own Tiny Land that they can explore, have fun with, and base their adventures around.
Visit Tiny Land official website for more information about the brand.
16. Kids 2 – Founded in 1969 USA
About them from their website;
The company was originally named Pansy Ellen Products, and was founded in 1969 primarily as an infant bath and toy manufacturer. In 1992, the company debuted its products in Toys “R” Us stores. The company re-branded in 1993 and changed its name to Kids II, Inc. Kids II began licensing for Disney in 1999.
In 2001, Kids 2 opened its first international office in Hong Kong.The company expanded to Mexico, the United Kingdom, Australia, China, Japan, and Canada by 2006 The company expanded its Hong Kong – based testing lab with the addition of a chemical testing sector in 2009.
The Savannah College of Art and Design (SCAD) partnered with the company in December, 2010. The partnership allowed SCAD students to conceptualize and prototype toy concepts for the company. The firm acquired the Oball and Taggies brands the following year.
In 2012, the company relocated its headquarters from Alpharetta, to Atlanta. The company’s new office space and showroom were a finalist in the design category for Atlanta Business Chronicle’s 2012 Best in Atlanta Real Estate Awards. The company was also a finalist in the 2011 Georgia Family Business Awards in the large business category. Kids II opened an office in Johannesburg, South Africa in March 2012. The company was one of the first companies in the industry to expand its direct global distribution in South Africa according to Vertical News.
In October 2013, Kids 2 acquired Baby Einstein, formerly owned by The Walt Disney Company. Baby Einstein products use real world objects, music, art, animals and nature with the intention to introduce infants to the world around them.
In April 2019, Kids 2 announced a recall of 700,000 inclined baby sleepers sold under a variety of different brand names and models. In August 2019, Kids II announced a name change to Kids2, opening a new factory in China and launching a new direct to consumer website.
In July of 2022, Kids 2 acquired a public company, Summer Infant, out of Woonsocket, RI. Summer Infant is now a wholly owned subsidiary of Kids2 and part of the Kids2 Group.
Visit Kids 2 official website for more information about the brand.
17. Kiwico – Founded in 2011 USA
About them from their website;
We believe that creative confidence helps kids think BIG and act like creators and producers instead of just consumers. I had a deep appreciation for the creative, hands-on projects that encourage this kind of thinking, but as a parent I often found that my best intentions fell short. It was tough to find the time to do the research and come up with a great idea, let alone gather all the materials.
KiwiCo was created to celebrate kids’ natural creativity and curiosity, while helping parents who want to bring enriching experiences to their children. We want to make it fun, easy, and delightful for families to spend time building, exploring and creating together. And, ultimately, we hope that the problem solving skills and creative confidence that kids gain today will help them tackle the challenges and opportunities of tomorrow.
Since its inception, the KiwiCo team has grown. We’ve added creative designers who dream up the projects, valued experts who review them, and a community of kid testers who keeps us on our toes and ensures the projects are fun and engaging. We’re excited to have the opportunity to deliver these experiences to the creative kids in your life!
Visit Kiwico Land official website for more information about the brand.
18. Made Modern – Founded in 2012 USA
About them from their website;
Kid Made Modern is on a mission to create the next generation of creative thinkers. Since 2012 we’ve been making exclusive products designed to inspire children to push the boundaries of their imaginations while expressing themselves through creativity. Our collection of arts and crafts products are available at kidmademodern.com as well as at retailers around the world.
Kid Made Modern is led by a team of working moms, each with 20+ years of experience creating innovative products for kids and their families. We’re obsessed with safety and quality, and super serious about fun! We believe in the power of creating an environment free from judgements, rules and boundaries where children are limited by nothing but their own imaginations. When we see kids having fun with our product and taking pride in their ideas, we know we’ve done our jobs!
Visit Made Modern official website for more information about the brand.
In the strict sense, it is not a wooden toy brand, but many of their products have elements of wooden toys.
19. FAT BRAIN – Founded in 2002 USA
About them from their website;
The term “garage start-up” is often used to describe companies with humble beginnings – whether they really started in a garage or not. But in the case of Fat Brain Toys, the garage was actually a stepping stone from a mere subterranean beginning.
In the fall of 2002, then 10 year-old Adam Carson received a magnetic building toy called Geomag for his birthday. Fascinated with the toy and looking to spend some additional birthday money, he went online to see if he could buy a larger set. Discovering how difficult it was to find online, he suggested to his father, a web developer by trade, that they create their own online store to sell the specialty toy. The rest, as they say, is history!
Shipping the toys out of the basement of their home in the small community of Elkhorn, Nebraska, this unlikely online toy store managed to challenge the likes of Toys R Us and Walmart to become one of the largest online retailers of Geomag in the world. Quickly outgrowing the basement, the family moved the entire operation several times before finally settling into an office, a warehouse, and two retail stores that they operate from today.
The business has grown in other ways too. Beginning with a single online store focused exclusively on magnetic toys, the company now boasts over 7,500 in stock toys, games, and gifts. In 2006, a sister company, Fat Brain Toy Co. began development of their own original line of educational toys. Their first creation, Dado Cubes, found a receptive market among consumers seeking quality toys that develop design and visual-spatial skills. Since that time, over 60 original toys and games have been developed and can be found at finer retailers coast-to-coast, including SFMOMA, The Metropolitan Museum of Art, Barnes & Noble, Learning Express, The Smithsonian, and many others.
In September of 2008, after countless requests from local customers, Fat Brain Toys “The Store” opened to the public. Featuring over 2,000 products in a modern and spacious storefront, the Fat Brain Toys retail store quickly became the “go to” toy store in the Omaha area.
In the Summer of 2010, Fat Brain Toys launched its first, full-fledged, direct mail catalog. Featuring an exclusive collection of Fat Brain favorites, the catalog has introduced millions of parents and grandparents to the products & service that sets Fat Brain Toys apart from all other toy retailers.
In May of 2014, Fat Brain Toys launched their second retail store in the Kansas City suburb of Overland Park, KS. Following on the success of their first retail store, Fat Brain Toys at Prairiefire caters to parents and grandparents seeking better toys & games.
In an era where many toy companies have struggled and failed, Fat Brain Toys is proof that quality products, hard work, and Midwestern hospitality can be a truly powerful combination.
In 2020, Tomy acquired Fat Brain.
Visit Fat Brain official website for more information about the brand.
20. MGB Brybelly – Founded in 2004 USA
About them from their website;
Brybelly Holdings, Inc (Brybelly) was founded by Jeffrey Smith and Knute Lentz on January 1, 2005 as an internet retailer of gaming products selling across several e-commerce platforms and specialty websites. Within two years the company developed into a wholesaler and drop shipper of imported and domestic goods, and in April of 2007 Brybelly took its first order on Brybelly.com.
From there, Brybelly’s reach, renown, and product catalog grew exponentially. Supplying casinos and salons alike, the company broke into countless new and diverse markets, including health and beauty, sporting goods, games and toys, even kitchen, camping and pet supplies. In 2012, the Indiana Business Journal named Brybelly one of Indiana’s fastest-growing privately held companies.
Today, Brybelly specializes in product development and has pioneered the practice of Microbranding: creating narrowly-defined brands to more deeply penetrate market niches. Leveraging a global network of suppliers and an expanding team of designers, Brybelly sources quality materials, creates exciting new products across over seven different industries, and microbrands them under one brand on an ever-expanding list. Brybelly products are sold internationally, supplied to internet retailers across the world, and distributed to brick and mortar stores throughout the United States and Canada.
In 2020, MGB acquired Brybelly.
Visit MGB Brybelly official website for more information about the brand.
21. The Manhattan – Founded in 1982 USA
About them from their website;
Originality Founded in 1982 by Francis Goldwyn (grandson of motion picture studio owner Sam Goldwyn), Manhattan Toy pioneered the use of non-traditional fabrics in toy design and introduced delightful new body styles in soft toys. Although Goldwyn is no longer involved in the ownership of Manhattan Toy, we remain true to his vision of marching to the beat of a different (toy) drum.
Our Brands The Manhattan Toy family of brands — including Whoozit®, Groovy Girls®, Dr. Seuss™, and Manhattan Toy — offer more than 500 exclusive, original product designs distributed worldwide through more than 10,000 fine department and specialty toy and gift retailers. Each year we introduce hundreds of new toys, yet many of our original designs have remained consistently popular for decades.
Visit Manhattan official website for more information about the brand.
22. Schylling – Founded in 1982 USA
About them from their website;
For over forty years, Schylling, Inc. has specialized in timeless toys. We started out making delightful playthings from a bygone era. Over time we’ve built a distinctive collection of innovative gifts and traditional toys with nostalgic appeal for all ages. As an award-winning toy company located in North Andover, MA on the beautiful North Shore of Boston, Schylling works to create the future in toys by captivating new designs and intriguing refreshes and innovations of toys from the past. Schylling offers original and distributed lines of toys. Among these lines are the iconic tin toys that have been an important part of the history of the company. Schylling is proud of its heritage and in offering high quality, safe and creative products that lead the toy industry.
Visit Schylling official website for more information about the brand.
23. Kids preferred – Founded in 1983 USA
About them from their website;
Kids Preferred was founded in 1983 and is one of the largest toy and children’s product manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and children’s gifts under its own brand, private label and licensed brands such as Beatrix Potter Peter Rabbit, Curious George, Carter’s, Disney Baby, The World of Eric Carle, Goodnight Moon, Guess How Much I Love You, Llama Llama Red Pajama, Pete the Cat, & Rudolph the Red-Nosed Reindeer among others.
Visit Kids preferred official website for more information about the brand.
24. Oriental Trading – Founded in 1932 USA
About them from their website;
Our history with fun is one that spans for the better part of the last century. Founded in 1932 in Omaha, Nebraska by Japanese American, Harry Watanabe, Oriental Trading was one of the nation’s first wholesale providers of novelties and gifts. Harry’s naming of the company reflected the geographic area and trading routes of the business. By the 1950’s, we were a major supplier to the carnival trade and expanded immensely in the succeeding decades through catalogs, direct marketing and eventually the Internet. Our website launched in 1999, introducing us as an online retailer to an ever-growing number of customers.
In 2012, Warren Buffett’s Berkshire Hathaway saw tremendous value and growth opportunity in Oriental Trading and made the decision to purchase our company. Shortly after, Oriental Trading acquired two companies that aligned with our mission: MindWare, a manufacturer, wholesaler and direct retailer of “brainy toys for kids of all ages;” and SmileMakers, a leading brand specializing in patient giveaways and promotion products for dental and healthcare markets.
To better meet the needs of our customers, Oriental Trading created Fun365 in 2017. Fun365 is a one-of-a-kind inspiration destination that features thousands of share-worthy craft and party ideas, each one including a digital shopping list with all the needed supplies. In 2021, Oriental Trading purchased Morris Costumes, a leader in the costume industry for over 50 years.
Visit Oriental Trading official website for more information about the brand.
25. Bella Luna Toy – Founded in 2002 USA
About them from their website;
Bella Luna Toys is proud to have been providing families with the highest quality wooden toys since 2002, inspired by Waldorf education. Bella Luna Toys offers children natural toys to nourish the senses and engage the imagination. Here you will find no plastic toys and nothing battery operated. Nothing but natural! Bella Luna Toys was approved as a Green Business Member of GreenAmerica.org, a non-profit organization in Washington, D.C. which, through a rigorous application process, recognizes companies that employ eco-friendly and fair labor practices. Our teacher-curated collection also includes art supplies, natural craft kits, games, books, dolls and more for all ages.
Visit Bella Luna Toy official website for more information about the brand.
26. Tender Leaf Toys – Founded in 2016 USA
About them from their website;
Creating toys with longevity is what we do best. We work hard to maintain a strong brand identity and together we strive to be the best we can be.
Every year, we spend around two months working alongside our wonderful suppliers Mentari International in Indonesia, makers of all Tender Leaf Toys. Their family-run factory operates with high standards of training, wellbeing and respect and provides dependable employment for hundreds of local villagers. During our visits we work together, eat together and make gorgeous toys together.
Visit Tender official website for more information about the brand.
27. SCS Direct – Founded in 1998 USA
About them from their website;
SCS Direct Inc., founded in 1998, started as a niche marketing company focused on a single category. After more than two decades, SCS Direct has evolved into a robust consumer products powerhouse that develops best of breed products across the Toy (Svan), Baby, Housewares, Home Improvement and Outdoor Living categories. Our innovative line of unique products are purchased and enjoyed by consumers not only in the United States but across the globe. At SCS Direct, we task our design teams to develop unique concepts and to seek out hard to find categories of merchandise to bring to your doorstep.
SCS Direct was recently ranked #296 on the Inc. 500 List of America’s Fastest Growing Companies and continues to grow year after year. It is our award-winning products, unique mix and “ear to the ground” approach that keeps us relevant in the ever-changing retail environment.
Visit SCS Direct official website for more information about the brand.
28. ECR 4 KIDS – Founded in 2003 USA
About them from their website;
ECR4Kids was founded in 2003, with a passion and goal to help childcare providers access the supplies they need for their schools, classrooms, or homes, at an affordable cost. We still operate from that ethos, from our main offices in southern California, and with a team of talented people around the world. We are committed to offering high-quality classroom furniture and equipment that is safe, durable, and developmentally appropriate. We believe you and your kids deserve the absolute best for a brighter way to learn, share, grow, and play.
Visit ECR 4 KIDS Land official website for more information about the brand.
29. Edu Shape – Founded in 1983 USA
About them from their website;
Edushape is a global toy developing and manufacturing company, headquartered in Israel, with branches in North America and Hong Kong. Est. in 1983, Edushape is committed to producing safe & quality & innovative children’s toys that encourage successful developmental learning through play. Our main focus is for children ages Birth to 5 years old.
EDUSHAPE® Ltd. Spotlight on Features and Benefits: All products meet and or exceed CE and ASTM toy safety standards. Manufacturer of toys that help build Gross Motor, Language, Musical, Social & Emotional, Fine Motor skills and much more. Durable foam, plastics, magnets and fabric for soft developmental toys. Custom retail packaging that is eye-catching to consumers. State of the art Order Entry and Tracking Systems. Friendly and helpful Customer Service team.
Their main products are not wooden toy, however they still have some wooden toy business.
Visit Edu Shape official website for more information about the brand.
30. Lovevery – Founded in 2019 USA
About them from their website;
Founded by Jessica Rolph and Roderick Morris, Lovevery’s early learning platform for stage-based play helps parents everywhere feel confident they are giving their children the best resources they can. Lovevery’s stage-based information and play products are designed by child development experts, and have won awards from TIME Magazine, Fast Company, Red Dot, and Parents’ Choice. The company is backed by Maveron, GV, Reach Capital, the Chan Zuckerberg Initiative, and Collaborative Fund. Lovevery’s headquarters are located in Boise, Idaho; the company also maintains offices in Amsterdam and Hong Kong.
Lovevery is a new and growth rapidly company, they export USD$24,765,424 in Sep. 2022!
Visit Lovevery official website for more information about the brand.
31. Fulton Sales / AlCA Distribution – Founded in 1999 CANADA
About them from their website;
Alca Distribution is Canada’s fastest growing distributor of baby and children’s products. We sell and distribute a wide array of products to national as well as independent retailers across Canada and have developed a significant presence in the toy, apparel, gear, footwear, and maternity channels.
What sets us apart from the competition is our trendy & fashionable brand portfolio, our exclusive distributorship agreements in Canada, our presence in all channels (B2B & B2C) and, perhaps most importantly, our excellent customer service and after sales support. We represent and distribute an amazing collection of brands including Kinderfeets, Belly Bandit, TOMS shoes, LILLEbaby, BABYZEN, Owlet, Noodle and Boo, Oli & Carol, Koolsun, See Kai Run, Baby Shusher, and Proof carriers.
Visit AICA official website for more information about the brand.
32. Tegu – Founded in 2006 USA
About them from their website;
Tegu is a vertically-integrated toy company with offices in Darien, Connecticut and Tegucigalpa, Honduras. In 2006, Tegu co-founder Chris Haughey returned from Honduras with a vision to create a for-profit business that would have a transforming effect on the lives of Hondurans. Four years later, not only has Tegu electrified the toy market with the introduction of its magnetic wooden blocks, but, in doing so, Chris and his brother Will have delivered on their commitment to make a lasting difference in Honduras and to its economy.
Visit Tegu official website for more information about the brand.
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